Welcome to my blog!

Welcome to my blog!

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Welcome to my Blog.

If you’re here and you know me, thanks for visiting! For those of you who don’t know me, this is our chance to get to know each other!

Not everyone can say they love their job as much as I do. As a matter of fact, what I do empowers me so much that it’s the main reason I decided to start this blog.

As Global Director of Corporate Affairs for AB InBev, many of my responsibilities move around creating positive change in the world through multi-stakeholder approaches. But for said approaches to work, it’s important to make sure people know that collaboration is the key to success when it comes to addressing society’s most pressing issues. By working together, the public and private sectors can have a significant impact on their communities through sharing resources and best practices; creating an effective way of problem solving and shared value.

So, what can you expect to see here?  In a sentence:

Business and purpose-driven initiatives for social impact.

I’ll be sharing some of the activities we’ve done at AB InBev and the key learnings I’ve picked up with each one, to hopefully inspire and move you to participate and do the same when given the opportunity.

Some of the topics you will see here include smart drinking, road safety, social-purpose marketing and partnerships. As a female executive, I’ll also be sharing stories that empower other women who work in business. If you like what you see, feel free to share it, and if you’d like to discuss a topic with me, you can leave me a comment and I’ll get back to you as soon as I can.

All my best,

Cata.

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Why multi-stakeholder approaches are key to reducing road traffic deaths and other global issues
Welcome to my blog!