By At AB InBev, our goal is to provide safer roads for all our stakeholders. As one of the world’s largest brewers, both our customers and our staff use the world’s roads every day, whether it be getting from home to work, or out to complete a delivery.
We’ve been hard at work implementing initiatives that save lives in countries with high traffic fatality rates such as India, Brazil, China, Mexico, Dominican Republic and South Africa, all of which have seen positive outcomes. Most of these initiatives were done through Together for Safer Roads, and through our recent Partnership with UNITAR; their core principal being to attack road safety issues with evidence based, multi-stakeholder approaches.
Besides saving lives, these initiatives have left us with something tremendously valuable: data and lessons learned. It is with the collection of this data that we successfully created our Road Safety Toolkit: a guiding document for governments around the world to address road safety.
The toolkit is an e-learning tool based on our evidence-based methodology and on the data we collected from previous initiatives, and was developed together with UNITAR, Falconi and CIFAL Miami. We believe that with its proper use, private sector companies, government officials, and decision makers, can effectively reduce the amount of lives lost on the world’s roads and contribute to Decade of Action for Road Safety.
The Decade of Action for Road Safety’s goal was to half the number of traffic deaths by the year 2020. Although it seems the world won’t be meeting this goal by its proposed deadline, this shouldn’t mean we should stop trying; on the contrary, we need to push on.
We will fight for the lives lost on the world’s roads and will continue to do so through the rollout of our toolkit, multi stakeholder approaches, and continuing our ongoing initiatives.
We will not give up.
What do you think?